New SM10 wedge performance to help you improve your score

(Article provided by Acushnet Japan Inc.)

Vokey Design wedges deliver exceptional scoring performance, born from the culmination of craftsmanship. Titleist Master Craftsman Bob Vokey has always kept three development philosophies in mind as he continues to evolve wedge designs.

This is the special performance that is required of a special golf club such as a wedge, and it is the culmination of player needs.

Even if you miss the green or your ball lands in a difficult lie or hazard, if you can get it into the cup, it's easy to make a score. That's why tour players, who know the importance of each shot, demand superior wedge performance, and the Vokey wedge development team spares no effort in improving performance.

Now, let's take a look at the three scoring performance factors that Vokey uses as the basis for its wedge designs.

3 Keys to Great Wedge Play

ULTIMATE SHOT VERSATILITY
Ultimate shot variation

Wedge shots don't just involve hitting the ball at different distances; they also require different trajectories, such as lifting or rolling the ball. Furthermore, you must achieve the distance and trajectory you envision from a variety of lie conditions, including the fairway, deep rough, bunkers, and slopes. That's why it's so important to choose a wedge that allows you to approach the shot with confidence. Furthermore, a wide range of loft and sole grind options is required to realize each player's unique trajectory, such as opening the face or adding spin.

SM10 LINE UP

A new M grind has been added to the 54° model lineup.

SM10 Grinds

The SM10 lineup includes the classic M and D as well as the T grind, which is popular among tour players, as an option for golfers who often use the face open.

PROGRESSIVE CENTER OF GRAVITY
Accurate distance and trajectory control

The Vokey Design SM10 wedge's unique center of gravity (progressive CG/forward CG) and superior sole design optimize the trajectory performance of each loft, bringing unprecedented consistency to your wedge game. From pitching wedges to rope wedges, the wide variety of lofts and grinds available covers all areas of the short game, allowing you to easily customize your distance based on full shots, increasing the success rate of your wedge game.

SM10 Loft-Specific Center of Gravity Design

Vokey Design's unique progressive CG design optimizes performance for each loft. The Vokey Design SM10 features a slightly more compact head size and shorter hosel for the PW and GW (46°-52°) shafts, positioning the CG closer to the face center. The forward CG design and longer hosel for the SW and LW (54°-62°) shafts position the CG higher and further forward, enhancing trajectory stability.

MAXIMUM SPIN
Maximizes backspin

Controlling the trajectory and carry distance of wedge shots requires optimal backspin. The Vokey Design SM10 wedge delivers consistently superior spin performance thanks to its precise TX9 grooves and special heat treatment process. By minimizing the difference in spin performance due to lie conditions—fairway, bunker, rough—you can accurately land the ball in the desired area.

SM10 TX9 GROOVE TECHNOLOGY

The TX9 grooves are individually designed for each loft. The patented Spin Milled process and micro-texture between the grooves maximize spin performance. A special heat treatment in the hitting area doubles durability, and 100% inspection ensures the highest performance within the rules.

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SM10 – WHAT'S BETTER?

How has the SM10 evolved? Team VOKEY explains in this video.

SM10 – Titleist Pros

PGA Tour players' reactions to the SM10 for the first time